Last week, technology company Synamedia announced a new software program,, that identifies when users are sharing their passwords for various streaming services. The announcement spurred a wave of concern among users, many of whom use someone else’s account to stream their favorite shows and movies. But just because Synamedia is hoping to curb password sharing doesn’t mean there’s actually a Netflix crackdown: the streaming giant has yet to purchase the software, and more importantly, Netflix has welcomed password sharing with open arms in the past. All in all, there’s no need to get rid of your great aunt’s boyfriend’s password quite yet. What Is This Password Sharing Software? According to ‘s website, Credentials Sharing Insight uses artificial intelligence to “fight the rapid rise in credential sharing and create a new revenue stream.” The AI program “identifies, monitors, and analyzes credential sharing activity across streaming accounts,” so if there’s any “unusual sharing activity” — as in, a log-in from your cousin’s roommate across the country — that account will be flagged and a report will be sent to Netflix, Hulu, HBO, or any other streaming service using the software.
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The provider market premium packages to users or choose to shut down the account altogether. Hence, concerns about a “Netflix crackdown.” Will the Software Actually Lead to a Netflix Sharing Crackdown?
As of now, there’s no indication that Synamedia’s Credentials Sharing Insight will lead to a Netflix crackdown on password sharing. The to streamers like Netflix, Prime Video, and Hulu, but no service has announced that they have actually purchased the program. And there’s likely no reason for Netflix to do so, because Netflix Execs Have Actively Dismissed Concerns About a Password Crackdown In the past, Netflix executives have been open about the advertising potential of password sharing.
“We love people sharing Netflix,” CEO Reed Hastings said in 2017. “That’s a positive thing, not a negative thing.” Unless Hastings starts singing a different tune, you should be able to continue sharing your Netflix password for the foreseeable future.
Is Password Sharing or Account Sharing Illegal? In 2016, the Ninth Circuit Court of Appeals ruled that sharing a password (though not a Netflix password) violated the Computer Fraud and Abuse Act, inspiring a flurry of claims that sharing Netflix account information is illegal.
According to ‘s Josephine Wolff, this isn’t exactly true: the case simply clarifies that “i f you resign from an executive search firm to start your own, competing executive search firm — and later ask your former executive assistant to provide her username and password so you can access proprietary information from your former employer — then that’s very probably illegal.” If you’re not doing any of those things — if you’re just using your ex-girlfriend’s grandparent’s password to binge-watch Stranger Things — you’re probably okay. The FBI isn’t going to track you down and turn your life into an Orange Is The New Black spin-off anytime soon. Trending Now • This story has been shared 2,742 times. 2,742 • This story has been shared 1,470 times. 1,470 • This story has been shared 1,314 times.
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