The Four Steps to the Epiphany used by permission from Steven Gary Blank. “Lean Startup” is a term. Figure 1: Steven Blank's Four Steps of Customer Development. This process is used to. Who believe that free is the best way to grow.
Alma mater (dropped out) Occupation Known for The Customer Development Methodology Steve Blank (born 1953) is a entrepreneur based in. Blank is recognized for developing the method that launched the Lean Startup movement, a methodology which recognized that startups are not smaller versions of large companies, but require their own set of processes and tools to be successful. His class (taught as the National Science Foundation Innovation Corps) has become the standard for commercialization for all federal research. Blank writes and teaches about Customer Development and the Lean Startup method. He is an adjunct professor of at; lectures at the UC Berkeley, and is a senior fellow at. He has written four books: The Four Steps to the Epiphany, Not All Those Who Wander Are Lost, The Startup Owner's Manual and Holding a Cat by the Tail.
Contents • • • • • • • • • • • • • • • • • • • • Early life [ ] Blank was born to immigrant parents who ran a grocery in the Chelsea neighborhood in. He grew up with a sister who was 12 years older than him and both siblings were raised by his mother after his father left home when he was aged 6. He attended the, but dropped out after one semester. His military career took him to during the, where he was managing a team of 15 within a year and a half. After leaving the military, Blank moved to.
Startup career [ ] Steve Blank arrived in Silicon Valley at the start of the business boom in 1978. His first job in the region was with ESL, a startup that was a pioneering company for National Reconnaissance. The company helped the government understand the ' technological and arms developments during the. Some of his ventures include and,,,, ESL. Blank co-founded his 8th and last startup, the Customer Relationship Management provider, in 1996 and retired the day before its IPO in September 1999. Methodology [ ] Blank created the methodology in the mid 1990s.
The concept details a scientific approach that can be applied by and to improve their products success by developing a better understanding of customers’ problems/needs as well as the other hypotheses necessary to build a commercial successful company. Lean Startup Movement [ ] Blank's Customer Development methodology is a cornerstone of the, popularized by whom Blank states was “the best student I ever had.” The Lean Startup approach relies on,, and iterative product releases to shorten, measure progress, and gain valuable. Blank and Ries developed the ideas beginning around 2004 when Blank was an investor and advisor to the company,, that Ries co-founded. The Lean Startup has been adopted by worldwide as a constructive way to try out ideas and gain customers. Ries has integrated the Customer Development methodology into the Lean Startup practices and considers it to be one of the Lean Startup Movement's pillars. Academic teaching career [ ] Blank began teaching entrepreneurship in 2002 at UC Berkeley’s Haas School of Business and has since taught entrepreneurship to both undergraduate and graduate students. He currently teaches at, the, New York University and Columbia.
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His Lean LaunchPad curricula uses the Customer Development methodology and Lean Startup methods he developed throughout his career as a serial entrepreneur and academic. The [ ] In January 2011, Blank created the class at and UC Berkeley. The class is a scientific method for teaching entrepreneurship that combines experiential learning with the three building blocks of a successful Lean Startup: Alexander Osterwalder's 'Business Model Canvas,' Blank's 'Customer Development Model,. The Lean LaunchPad changed the way entrepreneurship is taught.
Instead of relying on the traditional business school practice of teaching students how to write a standard corporate business plan, or simply build a product, the course provides hands-on experience in what it takes to start a company. Students propose and immediately test business hypotheses. They get out of the building to talk to 10-15 prospective customers, partners and others each week. They use the customer feedback acquired in these interviews to refine their product or service by building a new minimal viable product weekly; ensure their product or service meets a customer need or solves a customer problem; and validate that they have created a repeatable, scalable business model. Since its inception, Blank’s course has been adopted by more than 100 universities worldwide, and more than 300,000 people have taken a free online version of the class at Udacity.com. The National Science Foundation Innovation Corps [ ] In July 2011 the asked Blank to adapt his Lean LaunchPad class for its Innovation Corps (I-Corps), which develops and nurtures a by helping discoveries from fundamental research to become new companies. The course is now the standard for science commercialization, serving as the syllabus of the National Science Foundation Innovation Corps (I-Corps) that is taught in 53 universities and has been adopted by the other federal research agencies (NIH, DOE, HHS, NSA); and is helping to drive innovation within the U.S.